Nick Loeb, a former senatorial candidate and recent boyfriend of “Modern Family” star Sofia Vergara, has taken his passion for creativity to a crunchy place.
Loeb, whose endeavors, in addition to dabbling in a run for the Florida Senate, includes making documentary films and operating an environmental consulting firm, launched his newest effort, Onion Crunch, because of a serious love of crispy onions.
“I’m a serial entrepreneur,” Loeb told Delicious Voyages recently, but the real reason Loeb decided to launch his own food product was his love of crispy onions that he found served with meals throughout Europe, but not in the United States.
Throughout the years, he raved about the crispy onions so much that, “My friends suggested I start a company and launch a product.”
Americans seem to love them as much as he does. Since Onion Crunch launched 12 months ago, it can be found in 9,000 stores nationwide. The product will soon be tested at Soup Plantation restaurants in California, and can be found at stores like Ralphs, Fresh and Easy, Cost Plus, Smart and Final, Sprouts, and in the fall, at Safeway and Vons. The crispy treat was even served at Angel Stadium concessions stands and Ameci’s Pizza serves them on the side with deliveries.
“I wanted to go to a hot dog stand and have crispy onions. That’s all I wanted,” Loeb, who is involved in the flavor development of Onion Crunch, said of his crispy onion dream.
As for the future, Loeb says politically he might consider another run in a few years, but for now, he’s working on new flavors, such as barbecue, chipotle, Parmesan and Kosher bacon, as well as other crispy products.
“I hope I can grow this business into a successful national and international business, create a successful brand utilizing my creativity, create jobs, and provide me freedom to do the things I love to do.”
Here’s a couple favorite hot dog recipes, just in time for summer.
100% All Beef Frank
Cheddar Cheese Sauce
Onion Crunch® topping
Onion Crunch® Chili Dogs
2 hot dogs
3/4 cup chili with beans
1 slice bread
1/4 cup shredded Cheddar cheese
2 tablespoons prepared yellow mustard
2 tablespoons Onion Crunch®
Place the hot dogs onto a microwave safe plate and cook in the microwave 1 to 2 minutes until hot. Place the chili into a microwave safe bowl and microwave 1 to 2 minutes until hot. Slice the hot dogs in half lengthwise, and place onto hot dog buns or a slice of toasted bread; sprinkle with the cheese, the chili, mustard and top with Onion Crunch®.